Blog · Operator playbooks
Operator-level playbooks on AI-assisted web development, WordPress-to-Next.js migration, AI search (AEO/GEO), motion and performance — for B2B and SaaS teams.
September 1, 2026 · 12 min read
Claude Fable 5.1 is Anthropic's most capable widely available model. This is not a review — it is the checklist we use before switching a client site or agent to it: a 15-minute readiness check, a should-you-upgrade scorecard, the three things that break, and the prompt fixes that get the new behavior working for you.
July 8, 2026 · 7 min read
The best B2B website design agency isn't the one with the prettiest portfolio — it's the one that treats your site as a revenue system: B2B/SaaS specialization, deep technical SEO and answer-engine optimization, conversion focus, and one named human accountable for the result. This guide gives you the criteria, the questions to ask, and an honest read on where different kinds of providers fit.
July 8, 2026 · 9 min read
No — WordPress still powers about 42% of the web. But that's the wrong question. The useful one is whether it's dead for your site — so this is a practical guide: run a 20-minute reality check, score whether to leave, and get the exact next steps either way (including how to make WordPress fast and safe if you stay).
July 4, 2026 · 7 min read
AI website builders are cheapest and fastest but you do the work and hit a quality ceiling; traditional agencies deliver craft and accountability at agency prices and agency timelines; an AI-era studio uses AI for speed while a human engineer stays accountable for the result. Which one fits depends on your stakes, not your budget.
July 4, 2026 · 9 min read
The main WordPress-to-Next.js migration providers in 2026: Nandann ($1,700–8,500+), Matt Darm (£2,499–4,999+), Pagepro (from $15,000, 48-hour demo), ByteLogic, webvise, Blazity (enterprise), and Greeto Studio (that's us — disclosure inside). Compare published pricing, timelines, and proof before you pick one.
July 3, 2026 · 8 min read
A first-person log of moving greeto.me to greeto.studio: the 308 redirect setup, day-by-day Search Console numbers, and which rankings carried over in week one.
June 30, 2026 · 7 min read
How to wire Organization, Person, WebSite, Service, FAQPage, and Breadcrumb into one connected JSON-LD graph with @id references instead of isolated snippets.
June 30, 2026 · 8 min read
When a Next.js marketing page should be static, dynamic, or ISR — chosen for SEO outcomes, with a decision table.
June 29, 2026 · 7 min read
A step-by-step playbook for getting a B2B website quoted by ChatGPT, Perplexity, and Google AI Overviews.
June 29, 2026 · 8 min read
The four parts every B2B homepage needs to turn visitors into qualified leads: a clear value prop, one primary action, proof, and fast performance.
June 29, 2026 · 8 min read
What Claude Code spinner verbs are, how to customize them in settings.json, and how to share a themed pack across your whole team.
June 29, 2026 · 6 min read
A subagent is a separate Claude Code worker with its own clean context window — here's how it works and when the extra step pays off.
June 29, 2026 · 8 min read
Keep CLAUDE.md tiny, push how-to detail into on-demand skills, and let hooks enforce the rules — so your agent reads less and ships more.
June 29, 2026 · 7 min read
An evidence-based look at whether an llms.txt file actually gets you cited in ChatGPT, and what to do instead.
June 29, 2026 · 7 min read
What makes a clean B2B email signature, the mistakes that make yours look amateur, and exactly how to add one in Gmail, Outlook, and Apple Mail.
June 29, 2026 · 7 min read
A practical guide to embedding HubSpot forms in Webflow cleanly — native embed, custom-built, styling, and tracking.
June 29, 2026 · 9 min read
The plain, operator's way to put HubSpot forms on WordPress, style them, and capture leads without breaking your site.
June 29, 2026 · 8 min read
The three animation metrics worth tracking in 2026 — INP, long tasks, and dropped frames — and how to read them on a real animated site.
June 29, 2026 · 8 min read
Animate transform and opacity only, never layout properties, and respect prefers-reduced-motion to keep web motion smooth on real devices.
June 29, 2026 · 8 min read
How to load analytics in Next.js only after a user consents, using the App Router, with the exact pattern and the pitfalls that break it.
June 29, 2026 · 7 min read
Write a short spec, approve it, then have Claude Code build against it — instead of typing 'just make it work' and hoping.
June 29, 2026 · 7 min read
When AI can generate a site in minutes, the moat is taste, performance, accountability, and a site that keeps improving.
June 29, 2026 · 8 min read
A step-by-step plan to move from WordPress to Next.js without losing rankings, breaking links, or scaring your team on launch day.
June 29, 2026 · 9 min read
A pattern-by-pattern guide to mapping every WordPress permalink to a Next.js App Router route, keeping canonicals and titles, and proving the redirects work.
