Blog · Operator playbooks

Playbooks for B2B websites that keep winning.

Operator-level playbooks on AI-assisted web development, WordPress-to-Next.js migration, AI search (AEO/GEO), motion and performance — for B2B and SaaS teams.

July 8, 2026 · 7 min read

Best B2B Website Design Agencies in 2026: How to Choose the Right One

The best B2B website design agency isn't the one with the prettiest portfolio — it's the one that treats your site as a revenue system: B2B/SaaS specialization, deep technical SEO and answer-engine optimization, conversion focus, and one named human accountable for the result. This guide gives you the criteria, the questions to ask, and an honest read on where different kinds of providers fit.

B2B WebsiteAI-era studio

July 8, 2026 · 9 min read

WordPress Is Dead — What the 2026 Data Actually Says

No — WordPress still powers about 42% of the web. But that's the wrong question. The useful one is whether it's dead for your site — so this is a practical guide: run a 20-minute reality check, score whether to leave, and get the exact next steps either way (including how to make WordPress fast and safe if you stay).

MigrationNext.js & technical SEO

July 4, 2026 · 7 min read

AI Website Builder vs. Web Agency vs. AI-Era Studio: An Honest Decision Guide

AI website builders are cheapest and fastest but you do the work and hit a quality ceiling; traditional agencies deliver craft and accountability at agency prices and agency timelines; an AI-era studio uses AI for speed while a human engineer stays accountable for the result. Which one fits depends on your stakes, not your budget.

AI-era studioB2B Website

July 4, 2026 · 9 min read

Best WordPress to Next.js Migration Services in 2026, Compared Honestly

The main WordPress-to-Next.js migration providers in 2026: Nandann ($1,700–8,500+), Matt Darm (£2,499–4,999+), Pagepro (from $15,000, 48-hour demo), ByteLogic, webvise, Blazity (enterprise), and Greeto Studio (that's us — disclosure inside). Compare published pricing, timelines, and proof before you pick one.

MigrationNext.js & technical SEO

July 3, 2026 · 8 min read

We Migrated greeto.me → greeto.studio. Here's the Week-One Data.

A first-person log of moving greeto.me to greeto.studio: the 308 redirect setup, day-by-day Search Console numbers, and which rankings carried over in week one.

MigrationSEO experiments

June 30, 2026 · 7 min read

The Complete Schema Graph for a B2B Next.js Site

How to wire Organization, Person, WebSite, Service, FAQPage, and Breadcrumb into one connected JSON-LD graph with @id references instead of isolated snippets.

Next.js & technical SEOStructured Data

June 30, 2026 · 8 min read

Static vs Dynamic Rendering in Next.js: A Decision Guide for Marketing Pages

When a Next.js marketing page should be static, dynamic, or ISR — chosen for SEO outcomes, with a decision table.

Next.js & technical SEOWeb Performance

June 29, 2026 · 7 min read

AEO Playbook: Get Your B2B Site Cited by AI Answers

A step-by-step playbook for getting a B2B website quoted by ChatGPT, Perplexity, and Google AI Overviews.

AEO/GEOB2B SEO

June 29, 2026 · 8 min read

Anatomy of a High-Converting B2B Homepage

The four parts every B2B homepage needs to turn visitors into qualified leads: a clear value prop, one primary action, proof, and fast performance.

B2B websitesConversion

June 29, 2026 · 8 min read

Claude Code Spinner Verbs: Customize Them (Team Playbook)

What Claude Code spinner verbs are, how to customize them in settings.json, and how to share a themed pack across your whole team.

AI web developmentClaude Code

June 29, 2026 · 6 min read

Claude Code Subagents, Explained: How They Work and When to Use Them

A subagent is a separate Claude Code worker with its own clean context window — here's how it works and when the extra step pays off.

AI web developmentClaude Code

June 29, 2026 · 8 min read

CLAUDE.md vs Skills vs Hooks: Progressive Disclosure

Keep CLAUDE.md tiny, push how-to detail into on-demand skills, and let hooks enforce the rules — so your agent reads less and ships more.

AI web developmentClaude Code

June 29, 2026 · 7 min read

Does llms.txt Help With ChatGPT Citations? An Honest Answer

An evidence-based look at whether an llms.txt file actually gets you cited in ChatGPT, and what to do instead.

AEO/GEOAI Search

June 29, 2026 · 7 min read

Professional Email Signature Guide for B2B (Gmail, Outlook, Apple Mail)

What makes a clean B2B email signature, the mistakes that make yours look amateur, and exactly how to add one in Gmail, Outlook, and Apple Mail.

B2B websitesEmail

June 29, 2026 · 7 min read

How to Embed HubSpot Forms in Webflow (Native vs Custom)

A practical guide to embedding HubSpot forms in Webflow cleanly — native embed, custom-built, styling, and tracking.

B2B websitesHubSpot

June 29, 2026 · 9 min read

Add HubSpot Forms to WordPress: Plugin vs Embed Done Right

The plain, operator's way to put HubSpot forms on WordPress, style them, and capture leads without breaking your site.

B2B websitesLead capture

June 29, 2026 · 8 min read

Web Animation Performance Metrics That Actually Matter in 2026

The three animation metrics worth tracking in 2026 — INP, long tasks, and dropped frames — and how to read them on a real animated site.

Motion & performanceCore Web Vitals

June 29, 2026 · 8 min read

How to Build Smooth Web Motion Without Jank

Animate transform and opacity only, never layout properties, and respect prefers-reduced-motion to keep web motion smooth on real devices.

Motion & performanceFrontend

June 29, 2026 · 8 min read

Consent-Gated Analytics in Next.js (App Router): The Practical Guide

How to load analytics in Next.js only after a user consents, using the App Router, with the exact pattern and the pitfalls that break it.

Next.jsPrivacy

June 29, 2026 · 7 min read

Spec-Driven Development with Claude Code, Shown in Action

Write a short spec, approve it, then have Claude Code build against it — instead of typing 'just make it work' and hoping.

AI web developmentClaude Code

June 29, 2026 · 7 min read

The Website Studio Moat When Anyone Can Generate a Site

When AI can generate a site in minutes, the moat is taste, performance, accountability, and a site that keeps improving.

B2B websitesAI web development

June 29, 2026 · 8 min read

WordPress to Next.js Migration: The Playbook That Protects Your SEO

A step-by-step plan to move from WordPress to Next.js without losing rankings, breaking links, or scaring your team on launch day.

MigrationTechnical SEO

June 29, 2026 · 9 min read

The WordPress to Next.js Redirect Map, In Full

A pattern-by-pattern guide to mapping every WordPress permalink to a Next.js App Router route, keeping canonicals and titles, and proving the redirects work.

MigrationTechnical SEO