Service · February 24, 2026 · Updated February 24, 2026
Next.js Migration
By Tal Gerafi, Founder & Website Engineer
In short
I migrate marketing websites to Next.js without sacrificing index coverage, conversion flow, or launch confidence.
Most migrations fail in predictable ways: route parity is incomplete, metadata drifts, redirects are rushed, and launch-day QA misses key technical details.
I run migrations as controlled engineering projects, not theme swaps. The process protects rankings, improves performance, and gives your team a cleaner platform for faster iteration after launch.
What this service solves
- You need to move from WordPress or a slow legacy stack.
- You cannot afford a major SEO visibility drop.
- You want stronger technical control for future growth work.
Migration framework
Phase 1: discovery and parity mapping
- URL inventory and route taxonomy.
- Content model mapping from current stack to Next.js structure.
- Canonical and metadata baseline capture.
Phase 2: architecture and build
- Static-first route strategy where possible.
- Local asset migration and media optimization.
- Componentized page templates for consistency.
Phase 3: SEO and crawl safeguards
- Canonical path normalization.
- Sitemap and robots parity checks.
- Structured data validation and indexability checks.
Phase 4: launch protocol
- Pre-launch QA checklist with pass/fail gates.
- Rollout plan with monitoring checkpoints.
- Immediate post-launch issue triage.
Phase 5: stabilization window
- 14-day watch process for crawl, rankings, and conversion behavior.
- Fixes prioritized by risk and business impact.
What you get
| Category | Deliverable | Impact |
|---|---|---|
| Strategy | Migration spec with acceptance criteria | Reduces scope drift and hidden risk |
| Technical SEO | Canonical, metadata, sitemap, robots alignment | Protects index quality |
| Engineering | Production-ready Next.js implementation | Faster and more maintainable stack |
| Launch | Controlled rollout checklist | Fewer surprises in first 2 weeks |
| Measurement | Event and source-quality tracking | Better signal on migration success |
Common migration risks I prevent
- Canonical conflicts between old and new paths.
- Broken internal link maps after content move.
- Asset hotlink dependencies to legacy CMS domains.
- Inconsistent trailing slash behavior that creates duplicate URLs.
- Missing route-level metadata on secondary templates.
Ideal engagement fit
- Teams with established traffic who want safer replatforming.
- Marketing organizations that need speed without losing governance.
- Founders who need technical ownership and direct communication.
FAQ
Can we migrate in stages instead of one big launch?
Yes. For many teams, phased migration is safer. We can migrate by section while preserving canonical clarity and user continuity.
Will rankings drop during migration?
Short-term movement is normal, but structured migration minimizes avoidable drops and accelerates recovery.
Do you handle redirects in this service?
Yes, redirect mapping is part of migration planning and launch validation.
Can we keep our existing design?
Yes. Migration can preserve current UI while improving architecture and technical quality.
Ready for a safer migration?
Related reading:
Work with Greeto
Ready to scope next.js migration?
Greeto Studio builds and improves B2B & SaaS marketing sites with a supervised AI system — every change reviewed by a human engineer. Tell us what you need and you'll get a straight answer from Tal, not a sales sequence.