B2B & SaaS Website Design and Development
We design and build websites for B2B and SaaS companies that help serious buyers decide. AI builds it fast. Experienced people decide what ships.
By Tal Gerafi, Founder & Website Engineer · · Updated
We design and build websites for B2B and SaaS companies. AI does the fast parts of the build. Experienced people decide what ships, and we stand behind the result.
Most B2B websites look fine and still don't help a serious buyer decide. The message is vague, the proof is thin, and the next step is unclear. We fix that with a clear page plan, proof buyers can check, a well-built site that loads fast on real devices, and a next step that leads to a real sales conversation.
Who we've built for
We've designed, built or maintained websites for B2B and SaaS teams, including Coralogix, Connecteam, Fiverr, Fullpath, EX.CO and Develeap. Some sites we built have been redesigned since. The work gallery shows the versions we built.
Here is what clients say in their public LinkedIn recommendations. They name Tal Gerafi, our founder.
"From complete website redesigns to optimizing our Core Web Vitals, Tal tackled it all. He's not just a great web dev — he's an expert consultant on making your website the best it can be. If you want perfection, you want Tal."
Zev Schonberg, Head of Product Marketing, Coralogix
"Greeto has always been my go-to for web development. Tal is responsive, patient, and rolls with it until the job's done."
Amir Nehemia, Co-Founder & CEO, Connecteam
"I handled the design and Tal brought it to life beautifully and precisely. He's that rare kind of developer who genuinely cares about design."
Sivan Lahav, Senior Creative Designer, Coralogix
Want a case study with real data? Read how we moved our own domain, with the Search Console numbers. We publish client numbers only when the client approves them.
What you get
- A page plan built on how your buyers decide. What each page must say, which proof goes where, and one clear next step for each stage of the buying cycle.
- Design in your brand. We design the site, or we build it precisely from your designer's Figma files.
- A site your team can edit. Usually Next.js with a CMS your marketers can use. WordPress or Webflow when that fits your team better.
- SEO and AI search from day one. Clean metadata, structured data, redirects and sitemaps, and pages written so search engines and AI answers can quote them. More in AEO content systems.
- Speed you can measure. Speed comes from how a site is built, not from the framework it runs on. We measure Core Web Vitals on your real pages before and after launch.
- Forms and tracking that work. Forms connected to your CRM (often HubSpot), analytics and consent set up, so you can see which pages bring leads.
- Ownership. Your code, your content, your accounts. No lock-in.
How a project runs
- Intro call. You tell us about your offer, your buyers and what the site has to do. We tell you honestly whether we're the right fit.
- Scope and quote. We send a written scope: pages, integrations, who does what, a dated plan and a custom quote.
- Page plan and messaging. We agree on what each page must say before anything gets designed. Key messages are written first, so the design is built around them.
- Design. Key page templates first, then the rest. You review in the browser, on desktop and phone.
- Build. AI does the heavy lifting. We review the work and decide what ships. You get a preview link and see progress every day.
- Launch. We test devices, forms, analytics and redirects, go live, then watch Search Console and incoming leads in the weeks after launch.
- After launch. New pages, fixes and improvements based on real data, for as long as you want us.
How long it takes
It depends on scope. A focused update or a new landing page can ship in days. A full marketing site usually takes weeks, not quarters. You get a dated plan with the scope, before you commit.
What moves the timeline:
- How many unique page templates the site needs.
- Whether your copy is ready or we write it.
- How many URLs move and need redirects. Leaving WordPress? See WordPress to Next.js migration.
- Integrations: CRM, product docs, pricing tables, localization.
- How many people sign off, and how fast feedback comes back.
What we need from you
- One decision-maker, plus anyone who must approve, named at the start.
- Feedback within a day or two of each review.
- Access to your current site or CMS, domain and DNS, analytics, Search Console and CRM forms.
- Brand files: logo, fonts, colors, and Figma files if you have them.
- What your sales team knows: the questions buyers ask, the objections they raise, and the proof that wins deals.
- A clear yes or no on anything that names a customer or uses a number.
Who this is for
- B2B and SaaS teams whose website feeds pipeline: demos, trials or sales calls.
- Marketing teams with traffic that doesn't turn into conversations.
- Teams that need a new site live before a launch, a funding round or a rebrand.
- Teams with an in-house designer who need a developer who cares about the details.
When we're not the right fit: if you're still validating an idea, an AI website builder is cheaper and good enough. If you're running a large enterprise brand program with many stakeholders and formal procurement, a bigger agency fits better. Our AI website builder vs agency guide walks through that choice, and our comparison of B2B website design agencies shows other options, with us disclosed.
FAQ
How much does a B2B website cost?
We quote every project after a short scoping call, and we don't publish a price list. Cost is driven by the number of unique page templates, whether we write the copy, whether we design from scratch or build from your designer's files, integrations such as HubSpot or Salesforce, how many pages and redirects need migrating, and how many people review. The written scope lists each one, so you can trade scope for budget.
How long does a B2B website project take?
A focused update or landing page can ship in days. A full marketing site usually takes weeks, not quarters. The biggest factors are page templates, copy readiness, migration size, integrations and how quickly feedback comes back. You get a dated plan before you commit.
Can you work with our in-house design team?
Yes, and we often do. Your designers own the look. We build it precisely, flag anything that will break on real devices, and set up reusable components so your team can add pages without us.
Do you work with Webflow, WordPress or HubSpot?
Yes. We build and maintain WordPress and Webflow sites, and we connect HubSpot forms and tracking to both (see our Webflow and WordPress guides). For new builds we usually recommend Next.js, because it gives your team full control of the code, metadata and structured data. If your team works well in Webflow or WordPress, we'll tell you to stay.
What happens after launch?
We watch Search Console, analytics and form submissions in the weeks after launch and fix what comes up. Many clients keep working with us long after launch: new pages, tests and improvements based on real data.
Do we own the website?
Yes. For a code build, the code goes in your own repository. We set up the domain, hosting, CMS and analytics in your accounts, so if you ever move on, nothing is locked to us.
Ready to talk about your site?
Tell us what the site needs to win. You'll hear back within one business day.
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