Service · February 24, 2026 · Updated February 24, 2026
B2B Website Development
By Tal Gerafi, Founder & Website Engineer
In short
I plan, design, and build B2B websites that reduce buyer risk fast and move qualified visitors to WhatsApp or email conversations.
Most B2B websites fail for one reason: they look polished, but they do not help serious buyers decide.
I build B2B websites as decision systems, not portfolio pieces. Every section has a job: reduce uncertainty, show proof, and move the visitor to an intentional next step. That means clean information architecture, copy that mirrors real sales conversations, technical performance that holds up on mid-range devices, and analytics that measure intent instead of vanity.
If your current site feels "fine" but lead quality is inconsistent, this service is usually the fix.
What this service includes
1) Conversion architecture
- Messaging hierarchy for hero, trust, offer, and CTA stack.
- Proof design (logos, outcomes, testimonials, and decision support blocks).
- CTA architecture aligned to your funnel stage and buying cycle.
2) Technical build quality
- Next.js implementation optimized for speed and maintainability.
- Performance-safe motion patterns with reduced-motion fallbacks.
- Structured metadata, canonical governance, and crawl-ready page templates.
3) Launch and iteration system
- Atomic QA process before release.
- Post-launch measurement plan (WhatsApp and email intent tracking).
- Weekly optimization backlog based on behavior and query data.
How I run projects
I work in short, transparent cycles with daily progress visibility.
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Discovery and alignment I map your offer, audience, and pipeline constraints into page priorities.
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Spec and structure Before visual execution, I define page contracts: what each section must communicate and which behavior we want.
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Design and implementation I build with your brand language, then tune for readability, speed, and interaction quality.
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Validation and launch We run quality gates (technical + conversion + accessibility), publish, and monitor.
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Optimization After launch, we prioritize fixes and growth experiments by evidence, not opinion.
Who this is for
- B2B SaaS teams preparing a category push or funding milestone.
- Marketing teams with traffic but weak conversion-to-conversation rates.
- Founder-led teams that need a site that supports sales, not just brand presence.
Typical outcomes
- Stronger message clarity in the first 10 seconds.
- Better lead quality because expectations are clearer.
- Higher confidence in launch decisions because technical risk is lower.
- Faster iteration cycles because content and code systems are cleaner.
Deliverables
| Layer | Deliverable | Why it matters |
|---|---|---|
| Strategy | Conversion-first page blueprint | Keeps design and copy focused on buyer decisions |
| UX/UI | High-trust page system | Communicates competence and reduces friction |
| Engineering | Production Next.js implementation | Improves speed, reliability, and maintainability |
| SEO/AGO | Metadata + schema + crawl assets | Expands discoverability in search and answer engines |
| Measurement | CTA event tracking model | Connects page changes to revenue intent signals |
Collaboration model
I work directly with founders, marketing leaders, and product/engineering teams. You get one accountable operator from first draft to launch.
Communication is direct and practical. You always know what changed, why it changed, and what we test next.
FAQ
How long does a typical B2B website project take?
Most projects run in focused phases. Smaller scope updates can ship in weeks, while larger multi-page builds typically take longer depending on dependencies and stakeholder rounds.
Do you only work with Next.js?
I can support other stacks, but this service is optimized around Next.js because it gives the best blend of performance, SEO control, and long-term maintainability for most B2B marketing sites.
Can you work with an in-house design team?
Yes. I often collaborate with in-house or external designers and handle implementation, architecture, and launch quality gates.
Do you provide ongoing support after launch?
Yes. Most clients keep a lightweight optimization loop after launch to improve messaging, performance, and conversion outcomes over time.
Ready to build a site that sells your value clearly?
Related reading:
Work with Greeto
Ready to scope b2b website development?
Greeto Studio builds and improves B2B & SaaS marketing sites with a supervised AI system — every change reviewed by a human engineer. Tell us what you need and you'll get a straight answer from Tal, not a sales sequence.